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Opt for creative names that are simple and evocative.
The digital equivalent to a storefront, your business's website, and domain name are powerful tools that can ensure potential customers discover and remember you. But the internet is always evolving, and maintaining a strong online presence is challenging. Staying up to date on the latest trends and statistics that dominate the online world each year--especially those in the domain industry--can help keep your brand relevant.
As the number of websites has increased over the last decade, the global domain name registrar market has rapidly grown. In fact, the domain name registrar market is expected to reach $1,025 million by 2027. This is due to the rising demand for a memorable online presence among both businesses and individuals. Here are the top four domain trends to expect this year, so you can make an informed decision about your domain name and stay one step ahead:
1. Domain names will be more creative
As businesses try to stand out against the competition, domain names are becoming more creative. Using domain names that create a strong brand identity is one of the easiest ways to ensure consumers remember your business, so why not get creative? Domains with clever wordplay and puns can be particularly memorable--just make sure they're easy to spell so people can find your site.
Focusing on long and keyword-rich domain names to improve search engine rankings used to be common practice, but nowadays businesses are moving towards shorter, more memorable domain names. And as more websites pop up and available domains dwindle, business owners will have to be more creative with their domain names. Skate.works is a good example of a creative domain name for a family-owned and operated skate shop.
2. Voice search optimization will increase
As personal voice assistants like Siri, Alexa, and Google Assistant continue to rise in popularity, businesses will need to optimize their domain names if they want their sites to show up in voice search results. This is increasingly important for businesses looking to increase their online visibility, so they should use simple words that voice assistants are able to spell, pronounce, and recognize. A brand that is easily recognized is cash.app. Their full brand name doubles as their domain name and is easy for the voice assistant to pronounce, so it will rank higher in search results.
3. More businesses will use country code domains
Consumers are becoming increasingly reliant on the internet, and businesses have found country code domains (ccTLD) to be valuable assets in reaching consumers where they are. Since ccTLDs are aimed at local audiences, many global brands use local domain extensions for country-specific websites. For example, you can find Nike in France on nike.fr, and Amazon in Spain on amazon.es. What's more, ccTLDs can improve a business's search engine optimization and increase brand recognition. Some customers may also be inclined to purchase products from a business that has an established presence in their country.
4. New web addresses will become widespread
There are about 26.3 million generic TLD (gTLD) domains around the world, creating an array of possibilities for your domain name. While a few standard gTLDs have been the default choice for years, businesses and entrepreneurs are realizing just how many options they have at their disposal. New web addresses like butter.shoes or edit.video go beyond traditional domains and can be used for relevant industries or interests. Other examples of domain extensions include .photography, .church, and even .design. As people realize the value of new web addresses in communicating their brand's unique identity and value proposition, we expect adoption of them to rise.
The future of the domain industry is promising, especially as e-commerce websites continue to take the world by storm. With over 1.13 billion websites across the globe, you want to ensure yours stands out. A memorable and creative domain can do just that, helping you establish your brand identity and stay top of mind in a crowded online landscape.
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